It’s 2017, and just 17% of startups have female founders. But with equity crowdfunding at play, things are beginning to shift.
As a gender-neutral platform, crowdfunding has the potential to be a catalyst for change in the venture ecosystem. Crowdfunding allows female entrepreneurs like me (and you?) to compete more equitably in funding our ventures and seeing them through to success. In fact, a recent study by consultancy firm PwC and The Crowdfunding Center found that over the past two years, female-led crowdfunding campaigns around the world were 32% more successful at reaching their funding targets than male-led campaigns. This report suggests that the main reason women are leading the way is because crowdfunding itself attracts more women backers than traditional venture capital, where just 7% of partners at the top 100 firms globally are women.
We may soon see an industry full of Women Women, disrupting the status quo and making the world a better place through innovation.