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Jennifer Castensen is the vice president of programming at Hanley Wood, a company which serves the construction and design industry through their analytics-driven Construction Industry Database.
In this capacity, she provides leadership and collaboration across all verticals in the building products industry to drive innovation. Castenson establishes themes and coordinates content from Metrostudy and Meyers Group, Hanley Wood’s industry leading data and research arms, along with content from the editorial team to provide audiences with fresh, innovative content in a variety of forums. Castenson also serves in a project management and editorial capacity for multiple concept projects spearheaded by the Hanley Wood editorial teams. Prior to joining Hanley Wood in 2015, Castenson spent nine years as the vice president of marketing for a building product manufacturer.
Jennifer has her finger on the pulse of innovation in the building industry … and she loves it. Listen in to hear all about the rapidly evolving building industry and what Jennifer thinks the next big thing will be.
Insights and Inspirations
- In the future housing will need to deliver far more than just shelter. Think the Jetsons.
- Lots of attention is being paid to pre-fab. Innovations in prefab may well be a major part of the solution to the lack of housing in the United States.
- Lots of attention is being paid to vertical integration. New companies and processes are emerging that promise to change the building industry forever.
- A focus on health and well being is having massive cultural implications in the building industry.
- We need to stop thinking that change in the building industry is slow. Change is moving very fast.
Information and Links
- The HIVE community brings an energy and passion for innovation and improvement in future housing options that Jennifer loves.
- The HIVE 50 list showcases people, products, and processes that are leading the charge to inspire creativity, improve performance, and explore better ways to build. Look for the 2019 list in November.
- Jennifer is proud of the concept project – Building Positive + Living Well – that she was involved in with Skidmore, Owings and Merrill and Amli Residential. She believes this work redefines how we will live in the future, in a healthier, more sustainable way.